Apple is reportedly developing its own large, on-device language model, focusing on privacy and speed. Meanwhile, Meta has launched ‘Meta AI,’ powered by Llama 3, to compete with OpenAI’s ChatGPT and Google’s Gemini. Additionally, the US Air Force successfully conducted a dogfight between an AI-controlled fighter and a human pilot. Let’s dive in!

Key Points

  • Apple is creating its own on-device AI, emphasizing speed and privacy.
  • The strategy is to highlight practical benefits in everyday life.


According to Mark Gurman of Bloomberg, Apple is working on a large language model (LLM) that runs directly on devices, ensuring both speed and privacy. While these on-device AI tools might be less powerful in some areas compared to cloud-based competitors, Apple could “fill in the gaps” by licensing technology from Google and other AI providers. Apple’s marketing for this AI will focus on practical everyday applications rather than just technical superiority. The comprehensive AI strategy is expected to be revealed at the upcoming WWDC in June, alongside significant software updates.

Our Thoughts

Apple has a great opportunity to excel in transforming advanced technologies into practical tools that enhance everyday life. While generative AI is impressive, its practical benefits for the average person are still emerging. Apple can lead the way in making these technologies more accessible and useful for everyone.

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